THE ARCHIVE / Themes
Roadside Advertising.
An advertisement beside a road has a brief opportunity to become a memory. It may rely on repetition, a large word, an unusual silhouette or a sequence of messages along the journey. Margolies photographed these appeals as objects in their own right. Read the words, then look at the supports, surroundings and scale. The Wall Drug and South of the Border stories offer documented examples of how a distant promise could help define the destination itself.
128 photographs
25–48 / 128
Rock City Birdhouse, Route 41, Resaca, Georgia
Paul Bunyan's Lookout sign, Route 23, Spruce, Michigan
James Pecan Shop, world's largest pecan, Brunswick, Missouri
Dinosaur Gardens, Route 23, Ossineke, Michigan
Dinosaur Gardens, Route 23, Ossineke, Michigan
Hillbilly Junction billboard, Route 60, Willow Springs, Missouri
Gettysburg Game Farm billboard, Route 30, 5 miles from Fairfield, Fairfield, Pennsylvania
Chico's billboard, Route 17, Georgia
Mountain Village billboard, Route 178, Bull Shoals, Arkansas
Alligator farm billboard, Route 7, Bismarck, Arkansas
Dogpatch USA billboard, Route 62, east of Harrison, Arkansas
Bullshoals Caverns billboard, Route 178, Bull Shoals, Arkansas
Coleman Rock Shop billboard, Route 7, Mountain Valley, Arkansas
Coleman Rock Shop billboard, Route 7, Mountain Valley, Arkansas
Wonderland Cave billboard, Route 385, Black Hills, South Dakota
Wax Museum billboard, Route 16, near Keystone, South Dakota
Wall Drug billboard, I-90, South Dakota
Wall Drug billboard, I-90, South Dakota
Wall Drug billboard, I-90, South Dakota
Wall Drug billboard, I-90, South Dakota
Cleveland Lloyd Dinosaur Quarry billboard, Route 10, after Huntington, Utah
Little America billboard, I-80, east of Rock Springs, Rock Springs, Wyoming
Alamo village billboard, Route 674, Brackettville, Texas
