THE ARCHIVE / Themes
Roadside Advertising.
An advertisement beside a road has a brief opportunity to become a memory. It may rely on repetition, a large word, an unusual silhouette or a sequence of messages along the journey. Margolies photographed these appeals as objects in their own right. Read the words, then look at the supports, surroundings and scale. The Wall Drug and South of the Border stories offer documented examples of how a distant promise could help define the destination itself.
128 photographs
73–96 / 128
Roadside America billboard, Route 22, Shartlesville, Pennsylvania
Hillbilly Junction billboard 1, Route 60, Willow Springs, Missouri
Hillbilly Junction billboard 2, Route 60, Willow Springs, Missouri
South of the border billboard, You can't miss it, Dillon, South Carolina
South of the border billboard, Tops!, Dillon, South Carolina
South of the border, billboard, Top banana, Dillon, South Carolina
South of the border, billboard, Camp Pedro, Dillon, South Carolina
South of the border billboard, Bear up, Dillon, South Carolina
South of the border billboard, No ants!, Dillon, South Carolina
Trout Haven billboard, Route 385, We fry ̉Route 385, Black Hills, South Dakota
Reptile Gardens billboard, Route 16, Rapid City, South Dakota
Horseless Carriage Museum billboard, Route 16, Rapid City, South Dakota
Pioneer Auto Museum billboard, Murdo, South Dakota
Ghost Town billboard, Route 19, Maggie Valley, North Carolina
Santa's Workshop billboard, I, Cascade, Colorado
Historic courthouse billboard, Route 3, Thebes, Illinois
Shenandoah Caverns billboard, Route 11, near New Market, New Market, Virginia
Zorayda Castle billboard, Route 1, near St. Augustine, Florida
Zorayda Castle sign, Horseless Carriage Museum billboard, St. Augustine, Florida
Ripley's Believe It or Not billboard, Route A1A, Florida
Oldest Store Museum, General store of 1880 billboard, near St. Augustine, Florida
Old Jail billboard, Route A1A, near St. Augustine, Florida
Snake Farm billboard, Rt. 61, south of Laplace, Louisiana
