THE ARCHIVE / Themes
Route 66.
A road number can become part of a place’s identity, but a photograph holds more than a route label. Look closely at the businesses named in these records: how they address passing traffic, how their signs meet the surrounding landscape, and how an individual design becomes recognizable. The Roy’s and Holbrook Wigwam Village stories follow two distinct examples. This theme is based on explicit references in the archive records, rather than an inferred location near a modern route map.
77 photographs
25–48 / 77
Rainbow Bar, Foothill Boulevard, Route 66, Rialto, California

Carroll's Cafeteria, Route 66, Shamrock, Texas

Middle Path Cafe, 11th (Route 66 ?) & Yale, Tulsa, Oklahoma

Hill-Side-Taco Stand, B-40 (Route 66), Winslow, Arizona

Del Taco Restaurant, B-40 (Route 66), Flagstaff, Arizona

Rambler Motel sign, Route 66, Shamrock, Texas

Alpine Motel sign, Route 66, Flagstaff, Arizona

Branding Iron Motel sign, B-40 (Route 66), Flagstaff, Arizona

El Travatore Motel sign, Route 66, Kingman, Arizona

Hilltop Motel sign, Route 66, Kingman, Arizona

Roy's Motel sign, Route 66, Amboy, California

San Bernardino Motel sign, Route 66 (Foothill Boulevard), San Bernardino, California

McDonald's Restaurant sign, Route 66, Azusa, California

McDonald's Restaurant sign, Route 66, Azusa, California

McDonald's Restaurant sign, detail one, Route 66, Azusa, California

McDonald's Restaurant sign, detail two, Route 66, Azusa, California

Wilder Restaurant sign, Main Street (Route 66?), Joplin, Missouri

Silver Moon Bar sign, B-40 (Route 66), Grants, New Mexico

Dean's Restaurant sign, B-40 (Route 66), Tucumcari, New Mexico

Dean's Restaurant sign, chef detail, B-40 (Route 66), Tucumcari, New Mexico

Dean's Restaurant spoke sign, B-40 (Route 66), Tucumcari, New Mexico

Paramount Cafe sign, ("This Is It"), Cole Avenue (Route 66), Gallup, New Mexico

Jerry's Cafe sign, Cole Avenue (Route 66), Gallup, New Mexico
