THE ARCHIVE / Themes
Motels.
A motel announces itself twice: first to the moving driver, then to the arriving guest. In these photographs, compare the sign with the rooms behind it. A flamboyant promise can stand beside remarkably modest buildings. Margolies also recorded the quieter details—entrances, office windows and repeated doors—that turn a roadside stop into a temporary address. Follow a state or year filter to see how similar arrangements acquired different local identities.
979 photographs
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Cortez Motel sign, El Paso, Texas

Motel sign, Del Rio, Texas

Arch Motel sign, St. Clair, Missouri

Sweetwood Cottages sign, Weirs Beach, New Hampshire

Sho Me Kort sign, Sedalia, Missouri

Beacon Motel sign, Pacific, Missouri

La Casa Grande Motel sign, Marlborough, Missouri

Chippewa Motel sign, Marlborough, Missouri

Beyen's Motel, sign, Dilworth, Minnesota

Paul Bunyan Inn sign, east of Brainerd, Minnesota

Holiday Inn sign, Rome, New York

Roll Arena Motor Lodge sign, Bedford, Pennsylvania

Round-Up Motel sign, Claremore, Oklahoma

Cotton Boll Motel sign, Canute, Oklahoma

Green Acres Motel sign, Afton, Oklahoma

Lincoln Motel sign, Massillon, Ohio

Sandman Motel sign, Reno, Nevada

Ship & Anchor Motel sign, Springfield, North Dakota

Wanda Inn sign, Carolina Beach, North Carolina

Palomino Motel sign, Tucumcari, New Mexico

Blueswallow Motel sign, Tucumcari, New Mexico

Motel Safari sign, Tucumcari, New Mexico

Buckaroo Motel sign, Tucumcari, New Mexico
