THE ARCHIVE / Themes
Motels.
A motel announces itself twice: first to the moving driver, then to the arriving guest. In these photographs, compare the sign with the rooms behind it. A flamboyant promise can stand beside remarkably modest buildings. Margolies also recorded the quieter details—entrances, office windows and repeated doors—that turn a roadside stop into a temporary address. Follow a state or year filter to see how similar arrangements acquired different local identities.
979 photographs
865–888 / 979
Bel Shore Motel sign, Lordsburg, New Mexico

Western Motel sign, Sayre, Oklahoma

Birx Motor Court sign, East Bloomfield, New York

Sunset Motel sign, Pueblo, Colorado

Kozy Court sign, Pueblo, Colorado

Anchor Motel sign, Walsenburg, Colorado

Bluenose Motel sign, Bedford, Nova Scotia

Bluenose Motel sign, Bedford, Nova Scotia

Ahwahnee Motel sign, Denver, Colorado

Ahwahnee Motel sign, Denver, Colorado

Brandin' Iron Motor Lodge sign, Aurora, Colorado

Mecca Motel sign, Pueblo, Colorado

El Palomino Motel sign, Grand Junction, Colorado

Chief Motel sign, Montrose, Colorado

Four Winds motel sign, Durango, Colorado

Rock Shop Inn Cabins sign, near Atlantic City, Wyoming

Rock Shop Inn Cabins sign, near Atlantic City, Wyoming

Firebird Motel sign, Cheyenne, Wyoming

Wyoming Motel sign, Cheyenne, Wyoming

Maple Leaf Motel sign, Schofield, Wisconsin

Rainbow Motel sign, New London, Wisconsin

Dell Creek Motel sign, Lake Delton, Wisconsin

Landmark Motel sign, Clintonville, Wisconsin
