THE ARCHIVE / Themes
Motels.
A motel announces itself twice: first to the moving driver, then to the arriving guest. In these photographs, compare the sign with the rooms behind it. A flamboyant promise can stand beside remarkably modest buildings. Margolies also recorded the quieter details—entrances, office windows and repeated doors—that turn a roadside stop into a temporary address. Follow a state or year filter to see how similar arrangements acquired different local identities.
979 photographs
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Thunderbird Motel sign, Ellensburg, Washington

Motel sign, Grand Coulee, Washington

Motel sign, Grand Coulee, Washington

Cozy Corner Cabins sign, Saint Johnsbury, Vermont

Airotel sign, Amarillo, Texas

Holiday Inn sign, Gatlinburg, Tennessee

Webster Courts sign, Blaine, Tennessee

Covered Wagon Motel sign, Salt Lake City, Utah

Log Cabin Motel sign, Montrose, Colorado

Ranch Motel sign, Pulaski, Virginia

Cowboy Motel sign, Amarillo, Texas

Sine's Se Rancho Motel sign, Salt Lake City, Utah

Scotty's travel Motor Lodge sign, Salt Lake City, Utah

River Dale Motel sign, Palmyra, Pennsylvania

Old motel sign southeast of Van Horn, Texas

Wagon Wheel Motel sign, Twin Falls, Idaho

Maine Motor sign, Lewiston, Maine

Capri Motel sign, Bossier City, Louisiana

Fresno Motel sign, Fresno, California

Fresno Motel sign, Fresno, California

Rhodes Motel sign, North Little Rock, Arkansas

Rhodes Motel sign, North Little Rock, Arkansas

Benson Motel sign, Benson, Arizona
